
This is true in case of Sales as well.It's always important for a salesperson to ask questions to his prospects,because questions are the answers.Questions are important because,they :
1. Put you in charge or in control of presentation.
2. Uncover the need.
3. Identify the decision-maker.
4. Bring out objections.
5. Find out the buying motive.
6. Can bring more agreements.
7. Can convert a monologue into a dialogue.
QUESTIONS TO UNDERSTAND MORE ABOUT THE PROSPECT'S NEEDS AND WANTS :
1. What would you prefer?(Gets information).
2. What are your thoughts about the new car?(Identifies opinion).
3. What do you think about it?(Gives opinion).
4. How comfortable are you with/do you feel about this?(Gives feeling).
5. Is this what you mean?(Gives clarification or confirmation).
6. Is it important?How crucial is this?(Gets information).
Questions pertaining to thinking and feeling are equally important,as answers to them reveal to you the prospect's level of interest.
In conclusion,questioning is a tool and if properly used can be a great asset.If not,it can give a lot of headache.Hence,some important rules for questioning are :
1. Tone-Keep it pleasant,polite and courteous.Too soft night show timidity.Too loud might show aggressiveness or rudeness.A positive thing said in a negative manner has a negative meaning.Positive thing should be said in a positive manner.
2. Body language should be positive.
3. Make it a two-way conversation rather than a Q&A session.
4. As a matter of policy,the salesperson should take permission before asking questions by using these words,'In order to provide you right solutions do you mind if I ask you a few questions?'
These rules followed while questioning will definitely give positive outcomes.And you will definitely understand how questions used properly can prove to be a asset.
Hopefully,I justified the title by the end of the blog post.
Thank you for reading.
Vishwesh wali from India
No comments:
Post a Comment