Psychology of Selling

          "Psychology of success" is very essential to become a good sales professional.Though a product and it's price matters in sales,the major thing that matters is the psychology of the Seller and the customer.

           A sale will definitely happen when the Seller is able to understand the psychology of the customer and provides suitable solutions to the customer's needs.'Emotional appeal' matters a lot.For example,there are many shops which provide whatever you need but you always prefer a particular shop for particular product.Why is it?One is the definitely the quality.Second is the emotional appeal of the seller in that particular shop that makes you feel like going to the same shop always.So,not only the quality of the product but the emotional appeal of the Seller also matters for a sale to happen.

            Psychology of a buyer : There was one little girl who used to buy a pound of chocolates everyday from one shop.One day,her mother asked her to buy the chocolates from another shop.The girl said,'No mom,I want to buy from the same ship,because I get more chocolates from this shop.'

       The mother couldn't understand her daughter's answer because to her,a pound meant a pound.So she asked,'How do you know that you get more chocolates in this shop?'

        The little girl explained that everytime he put chocolates in the packet,he would always add more after weighing.She always thought that shop owner was giving extra.In the another shop,he would always put more chocolates and take out a few after weighing.So,the little girl thought that the first salesman was giving more chocolates.

          The little girl was getting the same amount of chocolates from both the shops.But,emotionally and psychologically,she felt she was getting more chocolates from the first shop as he was adding more chocolates after weighing.

       This wonderful example clearly shows how important is psychology in Selling,both for the customer and seller.

        An important suggestion to everyone who is into sales."Never give the price without establishing the perceived value."Giving out the price without giving the benefit will send a wrong message.It is misleading and meaningless and may hurt the salesperson.Inadequate information brings rejections.

           This is what I could share about psychology of selling with whatever I have learnt and experienced.I will definitely share more about and add many things to it in the future.

Thank you for reading!

BE HAPPY AND KEEP ROCKING!!!