Today's newspaper educates you about past,present and future!

             "Newspaper"-One of the best source for information about technology,current affairs,weather,events,movies,institutions,Companies,Organizations,Health,wealth,crime,good and bad and whatnot.Newspaper is something which tells you or educates you about anything and everything.

               Newspaper is one such thing which helps you know about your entire country or entire world in a hour or so(time depends on your speed of reading).Isnt it amazing?You sit in one particular place and start reading the newspaper and eventually you get to know about so many things happening in so many parts of the country.

              One major benefit of Newspaper is that you will get to know what had happened before,what is happening today and what will happen in the future.I used to think a few years before that Newspapers educate me about only present and not about the past and hence I used to feel that I have missed a lot already.Later,as I grew,I realized and understood that by reading newspaper you know about past,present and future.

           With a simple example I will explain how newspapers help us know about past,present and future.I will use the example of 'Cricket News' as I am a ardent cricket fan.

         Suppose,there is Cricket Worldcup is starting in 3days.What all will the newspaper feature??It will firstly contain information about who had won the previous the previous Worldcup,how many Worldcup series have been played already,number of Worldcup series won by the different teams and also about some miracles which might have happened.So,you get to know about the past.

           Secondly,the newspaper will contain information about what is happening today,how many teams have arrived and their schedule for that particular day.This will help you know about present.

             Last but not the least,the newspaper will definitely tell you about when is the first match,which teams will be the best match,how many matches in total are to be played,when will the series end,probable team to play for the first match and venues of different matches.This will help you know about future.

            This was a simple example to show that a single newspaper of one particular day helps us know about past,present and future.Hence,I conclude by just advising you to make some time for reading newspaper,everyday.Infact,I will take a commitment that I will definitely make it a habit to read newspaper daily and completely.

 Thank you for reading.

Vishwesh Wali from India.

Converting features into benefits in Sales

          Always remember that features only describe a product but not benefits.People need or get convinced by the benefits of the product.So,it is very essential to convert a feature into a benefit.

          Convert a feature into a benefit.Does this mean changing the truth of the product??No,it means to describe the feature in the form of a benefit.For example,Speed is a feature,time and money-saving are benefits.I would like to share a few features and benefits

FEATURES                     BENEFITS

Strong/Strength                    Cost saving

Durable                               Safety/Security

Speed                                 Dependability

Big                                     Saves time

Small                                  make money 

Good quality                       Feel good

Accuracy                            Comfort 

Prompt delivery                  Compact 

Latest technology                long lasting 

Online service                     peace of mind

Over the phone service       prestige

Less power consumption    status symbol

                                          Increase productivity 

                                          Eliminate fear or loss

                                          Convenience 

                                          Give pleasure

                                          Give health

The benefits fall in two categories-Either to gain a benefit or to avoid a loss.The following table shows how a particular product or service can be described as gaining a benefit or avoiding a loss.

PRODUCT OR SERVICE	GAIN	AVOID LOSS
LIFE INSURANCE	Gives peace of mind, security	Prevents disaster in case of untimely death
MULTI-VITAMINS	Good health	Illness
COSMETICS	Good looks	Uncertainty as to how you look or smell

Hopefully,this blogpost was meaningful and knowledgeable.

Thank you for reading.

Vishwesh Wali from India.

Suzuki Hayabusa !!!!!

                  Suzuki Hayabusa is a sport bike motorcycle made by Suzuki since 1999.It immediately won acclaim as the World's Fastest Production motorcycle,with a top speed of 188 to 199 miles per hour(302 to 312 Km/hr).Hayabusa is a Japanese for "peregrine falcon",a bird that often serves as a metaphor for speed due to its vertical hunting dive or stoop,speed of 180 to 202 miles per hour(292 to 325 km/hr),the fastest of any bird.

                  This is what generally Suzuki Hayabusa "is" and known for the entire world.But for me its not the same.Suzuki Hayabusa for me is not just an fastest production motorcycle,but it is "MY DREAM."

              Its not a dream of mine which comes in my sleep but its a DREAM which does not let me sleep.I have a dream of buying this bike or motorcycle on my own.Dreams becomes goals when they have deadlines and thus I took a deadline of one year when I seriously realized this dream of mine.It was on 26th may 2013 that I fixed a deadline to achieve my dream and hence I will own a Suzuki Hayabusa motorcycle within 26th May 2014.

               Hayabusa is no more a wallpaper or poster for me but its a wonderful dream which makes me dedicate myself to whatever I do,learn innumerable things and it has also made me realize what is life."Hayabusa" is one such topic which I would like to write blogs for 'n' number of times.So this blog ends here but in my posts list you will find many more related to it.

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