Always remember that features only describe a product but not benefits.People need or get convinced by the benefits of the product.So,it is very essential to convert a feature into a benefit.
Convert a feature into a benefit.Does this mean changing the truth of the product??No,it means to describe the feature in the form of a benefit.For example,Speed is a feature,time and money-saving are benefits.I would like to share a few features and benefits
FEATURES BENEFITS
Strong/Strength Cost saving
Durable Safety/Security
Speed Dependability
Big Saves time
Small make money
Good quality Feel good
Accuracy Comfort
Prompt delivery Compact
Latest technology long lasting
Online service peace of mind
Over the phone service prestige
Less power consumption status symbol
Increase productivity
Eliminate fear or loss
Convenience
Give pleasure
Give health
The benefits fall in two categories-Either to gain a benefit or to avoid a loss.The following table shows how a particular product or service can be described as gaining a benefit or avoiding a loss.
PRODUCT OR SERVICE
|
GAIN
|
AVOID LOSS
|
LIFE INSURANCE
|
Gives peace of mind, security
|
Prevents disaster in case of untimely death
|
MULTI-VITAMINS
|
Good health
|
Illness
|
COSMETICS
|
Good looks
|
Uncertainty as to how you look or smell
|
Hopefully,this blogpost was meaningful and knowledgeable.
Thank you for reading.
Vishwesh Wali from India.
