Converting features into benefits in Sales

          Always remember that features only describe a product but not benefits.People need or get convinced by the benefits of the product.So,it is very essential to convert a feature into a benefit.

          Convert a feature into a benefit.Does this mean changing the truth of the product??No,it means to describe the feature in the form of a benefit.For example,Speed is a feature,time and money-saving are benefits.I would like to share a few features and benefits

FEATURES                     BENEFITS

Strong/Strength                    Cost saving

Durable                               Safety/Security

Speed                                 Dependability

Big                                     Saves time

Small                                  make money 

Good quality                       Feel good

Accuracy                            Comfort 

Prompt delivery                  Compact 

Latest technology                long lasting 

Online service                     peace of mind

Over the phone service       prestige

Less power consumption    status symbol

                                          Increase productivity 

                                          Eliminate fear or loss

                                          Convenience 

                                          Give pleasure

                                          Give health

The benefits fall in two categories-Either to gain a benefit or to avoid a loss.The following table shows how a particular product or service can be described as gaining a benefit or avoiding a loss.

PRODUCT OR SERVICE	GAIN	AVOID LOSS
LIFE INSURANCE	Gives peace of mind, security	Prevents disaster in case of untimely death
MULTI-VITAMINS	Good health	Illness
COSMETICS	Good looks	Uncertainty as to how you look or smell

Hopefully,this blogpost was meaningful and knowledgeable.

Thank you for reading.

Vishwesh Wali from India.

Why do you need competitor when you have YOU with you!!

                    The title is a bit strange but I would love to make it feel amazing by the end of this blog.What does the title "Why do you need competitors when you have YOU with you ?"I just realized over the years of my life that Life is mainly run on competition.When you are studying,you study to become the topper of the class.When you start working,you work in order to be the best worker.When you start selling a product,you sell with a thought of becoming the best salesman.So its basically competition which drives us do something.

                   There are many more examples that show that competition is an important aspect of life.And its obvious that you need competitors for competition.I believe in one thing that we should compete with ourselves than with others in order to progress in life.So why do you need competitors when you yourself are a competitor each day.

               Compete with yourself each day.See that you are winning over yourself each day then it shows that your progressing and naturally winning your life.When it comes to other competitors,sometimes they may be there or sometimes they may not be there,they may be strong or they may be weak.But you yourself will be a competitor for you everyday,so there won't be a need for you to wait for some competitor.

          If you take this seriously and compete with yourself each day and be someone who is atleast 0.1% better than what you were yesterday,you will live an awesome life and you will always have a powerful competitor and a competition.Hence I feel that there is no need of competitor when you have YOU with you.

          HAVE A WONDERFUL LIFE!!!

Sales traing for the "Parle agro" team of bangalore

                  This was one of the remarkable days in my life.I feel so grateful to my mentors who invited me to attend the sales training for "Parle Agro" team of bangalore along with them.Inspirational speakers from IU,Mohan Sir and Bharath Sir were requested or signed up by the Parle agro group to train them for sales of their new product.It is a very interesting product which I will be sharing next.

                The product is named as "Cafe Cuba",its basically a CSD-Carbonated Soft Drink.In soft drinks there are different flavours such as cola,orange etc.This one will mark the beginning of a new flavour called "Coffee Rush".It is an amazing product which is coffee carbonated soft drink.It will definitely will be a great new coming thing for the coffee lovers.

                We were given tins of Cafe cuba to taste.I dint taste there because of a reason.But later when I tasted it was mind blowing.I wish to see it as a great,refreshing and energizing product for the coffee lovers and non coffee lovers as well.We the IU TEAM wished them and hope for a great success in the sales of their product.There were a lot of learnings from this session which I would like to write as another blog after few days as the learnings were in-numerous.