Rules for Letter Writing

          Start with a very strong opening headline,because if th headline is not attractive,people will not read further.This means,a headline is an advertisement to advertisement,or an announcement.

1. Address from the prospective buyer's point of view.

2. Focus on one major idea at a time.Be specific.(Don't beat around the bush).

3. Go with a logical sequence.

4. Use bullet points to emphasize benefits.Use testimonials for credibility and give proof of your claims.

5. Keep your letters short and brief,preferably half-page by and large.

6. Always proofread and spell-check your letter very carefully.

7. Personalize your letter by checking out the name of the prospect and spelling it properly.

8. Give them a strong reason to talk to you or see you.Make it compelling.

9. Include a brochure if it helps your chances of making the sale.

10. Don't promise something that you cannot do.

11. Close your letter with a call to action,either from your prospect's side or your side.

12. You can ask your prospect to take an action.(Example : please acknowledge this letter.They may or may not acknowledge,but that is immaterial).

13. Informing them that you will be taking an action.These will be vague and loose statements.It does not show seriousness.

For example : I shall call you within three to five days from now.Always specify a specific time period during which you will follow-up.Don't leave it open such as-'I shall call you later to follow up.'

These are some of the major rules of letter writing.Hopefully,it was meaningful and knowledgeable.I will surely add few examples of letters in my next blog post.

Thank you for reading.

-Vishwesh Wali from India.

Attitude Determines SUCCESS!

                    Hello everyone!I am feeling happy and grateful as usual,for whatever i have and whatever i am.I am sure that everyone will agree to the title of my blog post-"Attitude determines Success."This is true in any case of life.

               Positive attitude determines success.There is a wonderful story to show how attitude matters.The story is-Two Salesmen went to Africa to sell shoes in different parts of the same country.They both saw the villagers without shoes.One immediately sent a message to his manager saying-'There is no market here.Nobody wears shoes here and hence i am coming back.'

            The other sent a message saying,'There is a huge market here.Nobody wears shoes and we can make everyone wear them.Gear up production.'

The DIFFERENCE is ATTITUDE.Wow!An amazing story that i would like to remember always.

            Its very clear that attitude determines our success.The above story clearly depicts that.There are several situations in our life wherein we may fail because of our attitude.We would have not taken a situation positively and hence resulting in failure.

           Its very simple.Whenever your mind stops you by giving reasons,you make your mind give positive reasons because of which you can continue.When you follow the path which has only positive thinking or positive attitude,you will surely SUCCEED."Successful people are always positive thinkers and positive doers."

            Positive mental attitude is very much required to become successful.Only that will keep you going.One who has clarity in his goals and the burning desire to achieve something,will always succeed.A particular task seems difficult to you,'when you have to.'The same task seems very easy to you,'when you want to.'Only attitude is the difference,but the difference in outcome of the different attitudes is HUGE.

            "As long as you have eyes on the goal,you don't see obstacles.The moment you takes your eyes off the goal,you start seeing obstacles."
              There are three attributes which separate successful people from a mediocre.They are:
1.Attitude-Mental Toughness

2.Ambition-burning desire with clarity of goals.

3.Action-Translating dreams into reality or potential into profits.
            I would like to conclude by telling that,'Very often a change of self is needed more than a change of scene.'

             Hope this blog post will help you understand the power of positive attitude.Thank you for reading!

    KEEP ROCKING AND BE HAPPY!!!!!!
ONE LIFE,LIVE IT!!!!!!