7 THINGS YOU MUST KNOW ABOUT MARKETING

Have you started a new business ? Are you new to the marketing environment ? What is Marketing Who should know or do marketing ? Is Marketing essential ? What all should I know about Marketing ? What is digital marketing ? 

If your answer is a ‘BIG YES’ to the above questions, this article will answer all your questions. 

This article will cover the 7 essential topics of marketing and will make you confident about the subject ‘Marketing.’ This is helpful for students who want to take up marketing jobs, anyone who has just entered into business or anyone who is already in marketing field but wants to know more about it. 

SO LETS GET STARTED !

1. Fundamentals of Marketing : 

Marketing is communication or awareness or promotion of particular product or service to help people understand about the product or service. Marketing gives details like what is the product or service, additional benefits, who needs it and why they might need it. 

        Marketing is the core of every business because only when you communicate (market) about a particular product or service, the respective consumers will know about it and then decide to buy the product or avail the service. 

        Marketing involves mathematics and science. Mathematics - Transactions during the purchase of product or service can be communicated only in numbers. Science - Like every action has equal and opposite reaction in Science. Whenever there is a need for some product or service to overcome a challenge, there is a creation of product or service. And this communication of a particular product or service to overcome a challenge is called marketing. 

       Why should you do marketing ? You have to market so that the consumer knows about the product or service. You might be having a product or service which is badly needed by a consumer but if there is no marketing then not only will you lack business but the consumer will also settle down for whatever is presently available. So, marketing will help for consumers in need and also to other related businesses who could be of mutual benefit. Even if your product/service is existing in the market there might be others who are not providing good quality product/service. 

          The 2 major types of marketing - B2B and B2C. 

B2B - Business to Business marketing is the marketing that one business (company) markets about a product/service to another business (company).

B2C - Business to Consumer marketing is the marketing that one business (company) markets about a product/service to individual people. 

           The other major components of marketing are advertising, copywriting and sales. 

          If you are new to marketing, the above portion has given you the basic details of marketing. The further part of article will help you understand the other important topics related to marketing.

2. Communication Skills : 

Marketing is all about communication. The communication can be in various ways like verbal, print media, broadcasting in television / radio and digital media. At the same time, it doesn’t mean that your communication should be high-level English or oxford English with usage of complex words or statements. Because this will sometimes leave the consumers confused. Hence, the communication whether verbal or visual will need basic english but the most important thing is it must clear all the questions of the consumer. Sometimes, the communication of the product/service is more difficult than developing the product/service itself. 

      If you are wondering how to develop good communication skills ? Don't worry. It is not difficult at all. To develop good communication skills you must just start speaking more and writing blogs. Speaking with friends, family, colleagues, teachers, mentors, clients etc. Speaking more doesn't mean unnecessary speaking but speaking whenever there is an opportunity or requirement, without any hesitation. When you do that, you will eventually learn better ways to communicate or improvise in few aspects based on others feedback. Always ensure that this practice is with positive people who will give proper feedback and not those who will bog down your spirits. Similarly, when you write blogs, you develop a better thought process which further helps in communication skills. For this you can get feedback by ensuring others get access to your published article.

      So, start communicating without hesitation as hesitation will never let you grow or improve.

3. Digital marketing vs. Traditional marketing : 

Digital marketing - It is the marketing that uses digital media. Digital media utilizes internet and devices or technologies like mobiles, computers, tablets etc. In simple terms, digital marketing is the marketing that happens on your emails, whatsapp and social media platforms like Blogs, Facebook, Twitter, instagram etc. 
        Digital marketing definitely is the most trending topic in the world. Not just that, it is one of the fastest growing fields as life is very much digital these days, Smartphones have become a default in majority of people's lives. According to the research from the techARC, India alone had 502.2 million smartphone users as on december 2019, which means 77% of Indians use smartphones and that's a lot. So, its quite natural that digital marketing is fast growing and will be there in the future as well. Digital marketing is in trend right now but traditional marketing also exists. This is because marketing is everlasting and both have its own merits and demerits.
         The pros and cons of digital marketing and traditional marketing are listed below which helps in understanding the differences between them.

Digital marketing :

Pros : 

1. More options for engagement. 

2. Easy to measure your campaigns.

3. Makes clever targeting possible.

Cons :

1. Digital ads can be deemed as annoying.

2. Less permanent.

3. Constantly evolves.

Traditional marketing : 

Pros :

1. Impactful and easy to understand.

2. Printed marketing materials are more permanent.

3. Traditional marketing is more memorable compared to digital marketing.

Cons : 

1. More difficult to measure campaigns.

2. It is often expensive compared to digital marketing.

3. No direct interaction with the consumer. 

So, you must choose the type of marketing for your business based on several factors like target customers, cost-effective, easy to follow and so on. 

4. CATT marketing funnel : 

CATT marketing funnel is an easy formula to grow your wealth.

Wealth = n^CATT

[n] Niche : The success and wealth of your business definitely depends on the niche. Easily relatable example in India is the Ola Cabs. Public transportation facilities includes buses, trains, taxis and auto-rickshaws. But Ola Cabs, though falls in the category of taxis, has a niche in terms of personalized service, approach, safety and measurable.

[C] Content : The development of content about the niche plays a major role. Blogs, website, mobile applications, photos and videos.

[A] Attention : Driving the traffic to the content is the next important step and it can be easily done using SEO, Social media, Ads and referral programs, especially when that particular service is related to the online or digital field. Ola cabs is completely operational and effectively usable in a smartphone and hence driving attention to the content is also easier.

[T] Trust : Develop trust in consumers by showing how it works and how it simplifies a problem or challenge. Once the trust is built, the final step is easier.

[T] Transaction : The final step would be convert the consumers who want to avail the product/service.

5. How to choose the right Niche ? 

After reading about CATT Marketing funnel, the only question on your mind is how to choose the right niche. It is very simple. Just remember the above pic and apply it whenever you feel you have found the right niche for you. Your Niche should be something that comprises of talent, passion and market. 
If your niche is based on your talent and passion but there's not many consumers in the market, then its not a right niche as it wont be profitable. If your niche is based on only your talent and market (has good demand in the market) and no passion, then you will not enjoy doing it for a long time. If your niche is based on only your passion and market and no talent, then you won't excel in that niche. 
Hence, always check if you have talent in that particular niche, you're passionate about that niche and there is a good demand (market) for it.

6. Integrated Digital Marketing :

Integrated Digital marketing is the integration of multiple marketing strategies to form a cohesive online approach for your business. The above image summarizes the integrated digital marketing framework in a simple way and is also based on CATT funnel.
IDM Framework : The Content[C] of the business is the core and always at the centre. Attention[A] to this content or driving the consumers towards this content using several ways but paid advertising is the best way to drive more people in less time. Trust [T] can be built using email marketing, SEO & Social media. Emails are personalized, SEO drives the users to the content and vice versa, Social media again drives the users to content and content to the users and this definitely builds up the trust. Transact [T] The final step of transaction can be achieved by converting the traffic (users) who are ready to avail the product/service. 
              IDM is important because having the integration of all the components helps in the growth of business easily than compared to growing the business by using the individual components of digital marketing. When you dont integrate, your consumer is not fully satisfied and looks for other options. Hence, always plan for an Integrated Digital Marketing. 

7. Personal Branding : MassTrust Blueprint :

Personal Branding is the process of branding yourself - It involves finding your uniqueness, building a reputation on things that you feel you should be known for and eventually allowing yourself to be known for them. Personal branding is important because it always builds a natural connect with the consumers than Company branding which cannot build a natural connect with the consumers. Though a personal brand cannot be invested in or sold, it can definitely give rise to many other brands from his or her influence which can have a tremendous effect. One example of great personal branding is 'Digital Deepak' who is the No. 1 Digital marketer in India. 
          Personal Branding / Self-Positioning / Individual branding were first introduced in 1937 in the book Think and Grow Rich by Napolean Hill. 
         

The evolution of a Personal Branding is evident in the above image. It is also called as the MassTrust Blueprint by my digital mentor - Mr. Digital Deepak. Let me explain in detail about the steps involved in the evolution of a personal brand : 

• Learn : Learning a new skill is always through Concepts, Facts and Procedures. Concepts are understood to ensure you know about the skill in depth, remembering facts will help in understanding what works well and you master the skill only when you take action by practicing the procedures.

• Work : Once you have learnt a new skill, you have to put your new skills to work. Work is implementation of the new skills in the real world by doing a job or taking up a freelancing opportunity or start a project yourself. Only when you put your skills to work you will become knowledgeable and experienced.

• Blog : The next process is to write blogs. Writing develops your though process. But always remember you can write effective blogs after working with the newly learnt skill. If you only learn a new skill and write a blog, it surely wont be effective as you cannot share about the experiences which the readers would want to connect with.

• Consult : After having good work experience, your blogs become very effective and you develop a personal brand through your personal blogs. With this, you can get into consulting and help others to become like you. Consulting will help you evolve to the next step of Mentor.

• Mentor : After successful consulting sessions, you get a better hold of the subject and you can start teaching or mentoring individuals as well as group of people. The step of being a mentor is not easy as you have to create the content in a very detailed way that can help those who want to learn. Mentoring gives a whole new clarity about the subject because who would have put a lot of efforts to create content that can help in mentoring.

• Startup : Once you have understood the subject very well by following the above steps, it is the right time for you to start a product/service with the knowledge and confidence you have developed about the new skill. And the cycle repeats as there is no end to learning. Though you start your own startup, you will have to again learn new skills, work with those skills, write blogs about it, offer consultation to others and eventually start mentoring. 

So, these are the 7 Things YOU MUST know about marketing. Hope this article has instilled confidence in you about marketing. 

Now having learnt so much about marketing, follow the further steps of MassTrust blueprint - Work, write blogs, consult, mentor and start a new marketing based product or service with your personal brand. 

If you feel the above article added some value to you, post your comment in the section below and also forward it to your friends as they also can add value to themselves. 

VISION 2025 - VISHVESH WALI

Date : 02-September-2025

INDIA

"Don't wait for opportunity, create it." - This wonderful quote is absolutely relevant to the one of the best entrepreneurs in India - Mr. Vishvesh Wali

Vishvesh Wali is an Indian Serial Entrepreneur, avid traveler and an author. He runs 4 successful businesses in different fields like Catering, digital marketing, travel and personality development. 

He started his entrepreneurial journey by venturing into a catering business with the brand name ‘Swaad.’ He was successful in developing ‘Swaad’ as one of the top catering brands in Bangalore. 

He is the author of the Global bestseller book - ‘One Life, LIVE IT.’ More than a million copies have been sold. He believes starting early and living life to the fullest helped him achieve so much at a young age of 30. 

He relishes being a part of the ‘Digital Deepak Internship Program’ in 2020, organised by one of the top Digital Marketer & Mentor of India - Mr. Deepak Kanakaraju. The program not only helped him grow his existing business phenomenally but also encouraged him to start a Digital marketing company that serves only the premium automobile brands like Mercedes Benz, Audi, Jaguar, BMW to name a few. The reason for being specific about automobile brands was due to his never-ending love for cars and bikes. 

He is also known for his travel startup ‘LIVE2DRIVE.’ This startup helps ardent travellers earn through long drives. He always loved going on long drives and hence discovered a way Wherein people can not only enjoy the drive , but also earn from it. 

His company ‘Be Smart from the Start’ is into Personality development for students below the age of 18. He has successfully trained 100s of students who have had miraculous transformation. He believes that students lack developing their personality until they face interviews after their under-graduation or post-graduation. Hence, his personality development courses focus on students below 18 only. 

He believes starting early in life and focusing on productive activities at different stages of life from childhood will help in building a brilliant personality. 

In August 2025, he was placed in the ‘Top 100 Influential People in the world - Under the Age of 30.’

He believes strongly in this statement 'Work hard for few years of your life like others WONT, and live the rest of your life like others CANT.'

Hope you all are inspired and SET to take action to achieve your goals.

THERE IS SO MUCH ON THE INTERNET !

         

           The 21st Century is surely about TECHNOLOGY & INTERNET. The World is definitely revolving around the internet these days. Internet has become a part of life. People from all walks of life are lost in the 'Internet World.'

            There is so much on the Internet - This is very true but I felt it deeply just few minutes before I started with this blogpost. I returned home after a good movie and dinner, I was not very sleepy as I had enough rest in the daytime as it was a Sunday. I didn't want to waste time lying on the bed and hunting for sleep. So, I just took my mobile and made up my mind to do something interesting for 30 mins and then sleep.

           I follow a lot of motivational FB pages and hence I started with Facebook. Couple of amazing videos blew my mind and I was feeling motivated. I got deviated to a travel website which had the perfect collection of best places to visit in India. I started noting down the places that was interesting for me. Meanwhile, my love towards watching Dance performances held my attention for a while as I came across a facebook page of a television channel that has dances shows in it.

         Then I started googling about few celebrities and businessmen whose achievements inspires me a lot. I feel its a great habit to read about such people because when you read about the course of their journeys, you will automatically start imagining or visualising it and that stays in your mind. And when you keep thinking about such positives, it truly happens to you. As a saying goes : "What you think, you become."

          After all these, I got into watching some reality shows, singing shows and comedy shows. And all of them were so interesting that I didn't feel bored even for a minute. Then, I felt exhausted and decided to dedicate 10-15 mins to work on the e-mails and go to sleep.

        I was done with it , closed everything and just gave a look at the time. I was shocked to see that it was more than 100 minutes since I started with the internet. I could not believe it and that's when I felt - Damn ! There is so much on the Internet. There are definitely a lot of positives and negatives on the internet but the contents are unlimited. It is left to us as to how we receive it. Internet is truly a great discovery or invention of mankind and everyone can benefit from it.

               "There is sooo much on the Internet, make the most out of it."

VISHVESH WALI

INDIA

PETS @ Home Enrich us !

                Oh yes ! What you read is right. Pets at home enrich us a lot. Enrich means to improve or enhance or make us wealthy and so on. I would be describing in this blogpost as to how a pet at my home enriches me. 

         Well, I have a dog (breed - German Shepherd) at my home with the name Tiger. It is a lovely dog and coincidently it was born the most lovely day of the year - Valentines Day - February 14th. I had always heard that dogs are loyal and I am experiencing that from quite a long time. They are not only loyal but so damn attached to the people who regularly take care of it. I love dogs but I used to feel somewhat to touch it and play with it. Now, I am very much ok with it ! So during this period when I used to stay away from it , my parents were the only ones who played with it , pampered it like a baby ,made it jump around and whatnot. So, Tiger is so attached to my parents that if it sees my parents going out of home , it starts barking indicating that please don't go or atleast take me. Though my parents take it in the car sometimes , it is not possible to take it everytime and in such situation it just doesn't stop barking. Then , I come into the picture . As it is a bit scared of me, it shuts it's mouth and sits down quietly. Now how was this enriching ??? Simple, this is such a fast moving world that no one has time for no one . In this, if a pet at our home can't tolerate being without you , won't it enrich your mind with a positive feeling ? Won't you feel good / cute / happy about it. MAYNOT be always but atleast sometimes it does. I have seen my dad change from being annoyed to start smiling when he is going out of home and tiger doesn't let him go. 

             Not only that , majority of dogs love playing with the ball and when you see the way it plays , it is so amazing. It is so similar to a small kid. I throw a ball, it runs like a cheetah to catch it but after that when I go to take the ball back from it , it just escapes and doesn't let me do that. This enriches us with good energy in us and relieves us from so many unwanted things. Isn't it ?? Would you go and fight seriously with the dog that it is not giving the ball ? Obviously no, you try to play with it and somehow get the ball back and make it run around you. So this is something which I do every evenings and I feel so damn relieved. I swear I just forget the negatives and get lost in playing with it. I do agree that there are times when there is a lot of tension and at such times I won't indulge in playing with and rather work on relieving my tension. 

          So, I just want to convey a simple thing that 'Love animals, they can't speak but they convey a lot with action. Have pets at home. If it is seriously difficult to have , make it a point to spend some good time with pets at someone's place.'

        This was a blog dedicated to our tiger , which is not only a pet at hour home but also a major safeguarder of our house.

Thank You for reading. 

Anil Kumar Sir - The Best Professor during my Engineering

                  Wish Everyone a very Happy Teachers' Day. I would love to thank all the teachers in my life as I feel that each and every teacher has incorporated atleast one positive thing in me.

            Being a passionate blogger, on this Teachers' Day, I would like to dedicate this blogpost to one of the most wonderful teacher whom I have come across in my life - Anil Sir. To give a small introduction - Anil Sir was one of the professor during my engineering. He is one gem of person who has humongous subject knowledge. Anil Sir had taken these subjects during my engineering - Digital Communication, Analog Communication, DSPAA.

          We definitely had a lot of teachers in our entire engineering course of 4 years but I will be sharing why I felt like dedicating a blogpost to this wonderful teacher.

     First of all, any student likes a teacher when the teacher is friendly and has good understanding about the students.Anil sir was one such Student-friendly teacher who understood the students really well. Though he was strict at times, the sole purpose was he wanted all of us to study well and create a better future.

         Well, the next wonderful aspect about Anil sir was his LOVE towards the students. Sir loved all of us , he was one such teacher who truly wanted to see us GROW better in our lives. 

          Then, Anil sir had good subject knowledge and because of which he could explain the concepts really well. There are however a lot of teachers who can explain the concepts really well but Anil Sir was able to make the students UNDERSTAND the concepts really well. Not only that, he also taught us different ways to study the topics faster and better.

          The most amazing aspect of Anil sir was his ability to inspire the students and motivate them to do more. I believe that a person can be a true inspiration to others when the person himself is self-motivated and does inspiring things. We find a lot of people who speak magnificently but we find a fewer number who do what they speak.

       Anil Sir, must say was a teacher who used to WALK HIS TALK !!!!

        Anil Sir was one such teacher who used to fulfil his duty whether his colleagues did it or not. He was a terrific teacher who fulfilled his duty even at times when he was not feeling well. Such live examples make us understand what is DEDICATION. Anil Sir was truly a very Dedicated teacher.

         Last but not the least, the final part of our engineering was our Project which was for a massive 200 marks. Me and my friends were more than glad because we got an opportunity to be guided by this wonderful teacher - Anil Sir. Having said so much about Anil sir in this blogpost, I feel it is needless to share that he helped us complete our projects in the best way possible. Nonetheless, he also was a reason for us to give powerful presentations on the stage and score amazing marks in that as well.

          Being a student, I got a lot from Anil sir. So on this Teacher's day I would like to share about what I shall give in return to my wonderful teacher. Anil Sir, I will assure you that I will become an amazing personality in the next 5 years and will make you feel very very proud about me.

In short, Sir I will give you an opportunity to raise your collar and say, Vishwesh Wali was my student.

Thank you for reading this blogpost.

Vishwesh Wali from India.

My First EARNED & DESERVED Income

               Hello Everyone.Hope you are doing GREAT ! I am extremely happy and excited today.It has turned out to be an extraordinary day for me.First of all,today is the Birthday of my lovely brother - Veeresh Wali.And the most amazing part is that, I received an hard-earned & well deserved income for my WORK.

                In Life,there are certain events which gives a lot of happiness and definitely a MIGHTY HOPE about the future.When we are in our school days - exam results,dance performances,stage performances,our ability to speak etc gives happiness.When we grow up,our orientation towards future is the major thing.The Examination results are very important and plays a major in deciding our future.Once our education is done and we start WORKING,the FIRST INCOME we get is something which gives an immense pleasure,loads of happiness and definitely a lot of responsibility.So today is that PHASE of my life wherein I received an income for my efforts.But the uniqueness in that is I am still a student and I work simultaneously.I didn't wait to work till my education got over because I want to achieve my dreams during an age at which I can LIVE IT and not at an age where I can just WATCH IT OR OWN IT! I want to LIVE my DREAMS.

           I have experienced the 'First income' feeling a lot of times.But this one is certainly a special one and from a different field.I am really happy about it and I shall get to greater heights with such positive accomplishments.I would like to thank my family for their incredible support.I would like to owe a BIG THANKS to my Lovely set of mentors who have been a great support to me from a long time and also a major reason for my accomplishments.It was a memorable moment when I received my DESERVED income from my Special Mentor.

             Nonetheless,the moment when I revealed about my income to my parents was absolutely FANTASTIC.I seriously am very lucky for having gotten such lovely parents.They were extremely happy with it and BLESSED me to achieve more such amazing things in life.I promise that I will definitely get to great position in life with such amazing support of family,mentors and friends.

              I am extremely happy that I got such a wonderful thing on the birthday of my brother,who has always been with me through thick and thin of my life.

             I am sure that I will keep getting blessings from my loved ones to achieve more such amazing things.And I request my mentors to keep mentoring me as usual.I am sure that I will ROCK my LIFE and LIVE IT to the FULLEST ! 

Thank you for reading.

Vishwesh Wali,

INDIA.

Run4Oscar - 'THE' Event of 2015

                Run4oscar is a Wonderful Run being organised by one of the amazing team - 'Tenuvise'.It is a Run to SUPPORT the brilliant cause of OSCAR Foundation.OSCAR stands for Organization for Social Change Awareness and Responsibility.It is an Organization that aims at educating the slum kids of Mumbai through Football.The Founder of OSCAR foundation is Mr.Ashok Shankar Rathod.Rathod Sir is a terrific person who will be awarded with the Karam Vir Chakra award by Modi Sarkar in March 2015.He was also awarded with the 'Hero of the Year' award by CNN IBN for his brilliant Impact through the Oscar Foundation.

            When I first heard about Run4Oscar I was extremely thrilled.It had been one year since I had known about the Wonderful Oscar Foundation.So when I got to know about Run4Oscar,I could imagine the smiles on the innocent faces of those slum kids who would be supported by Run4oscar.I felt very happy because run4oscar would result in educating the slum kids.

              I am running for OSCAR because I am someone who always wanted to impact the society or bring about a positive change.So,this is something through which I can contribute to the Society.And I feel so amazing that I would become the reason for a kid getting education which is not a small thing.

             "A child without education is like a bird without wings".So being a reason for a slum kid getting education who can't really afford it is as good as being a reason for bird to fly which was not able to fly,even though it wanted to fly.I believe that Run4oscar will gift the wings to the deserving birds.Hence,I would want my family,all friends and everyone reading this post to Run4Oscar as the cause is simply Amazing and the joy we get out of it is priceless.

          The event details are as follows : 
 

Date : March 1,2015.

Venue : The Garden Asia Resort.

Time : 6am to 10am

Report time : 6am

Run starts : 7am 

Event ends : 9am

Running Trail : 5kms.

           Here are the ways in which a person can register for Run4Oscar :

Website : www.Run4oscar.com

Link for registration : http://www.run4oscar.com/registration.php

Direct link to Facebook event Page : https://www.facebook.com/events/643942985710241/?ref=br_tf

The payment can be done online through Internet banking or Debit/Credit Card.Or you can also register by selecting the 'cash' option and one of the volunteers would collect it from you and help in completing the registration.

Contact details : 

Lead Organizer - 8151991555

Lead Co-ordinator - 9731794455

I am sure that the above two contact numbers will be more than sufficient in case of any queries.

The participants will definitely get a certificate of appreciation and a sumptuous breakfast after the Run.I am running for Sure in this amazing event.I wish that you will also be a part of this amazing event.I would love to see you all on March 1st.

                       "Let us enjoy the Run and support slum kids enjoy their Education"